Rodd & Gunn – Art Direction

4 February 2019

A big part of the brand refresh was to address how the Rodd & Gunn product was shot and how it would then be applied to both physical and digital touch points. Alongside their in house stylist and photographer Michelle Tran, a more contemporary direction was executed focusing on showcasing the fabrics, quality and detailing of the products. Below is a selection of images from these photoshoots.

Art direction – Identity

Short Stop

19 November 2018

Short Stop is all about serving up the ultimate combination, coffee and donuts. Made fresh everyday with the best natural produce, the business also wanted to offer the ability to order and pick up online. A custom donut box was created along with a suite of collateral including grease proof paper, coffee cups, bags and coasters. The first outlet was opened in Melbourne the second in Sydney.

Identity – Packaging – Digital – Social media

Candied Bakery

19 November 2018

An Aussie bakery with an American twist and a dash of European influence – it’s all about savouring the unexpected. The client wanted to step away from the traditional, warm and rustic feel that is commonly seen. The brand entices with an attention grabbing colour palette and provocative imagery, this isn’t a bakery for the faint hearted.

Identity – Art direction – Packaging – Signage – Digital

Starward Whisky

15 November 2018

The client set out to create a whisky inspired by Melbourne, one that pushed boundaries in both production methods and craft. Tasked with naming the product, extensive workshops were conducted resulting in the outcome of Starward, referring to the act of looking towards the stars. This was befitting of the aspirations and determination of the client’s vision. The first release of Starward bottles were screen printed with 24ct gold with the distillery logo embossed on the stelvin, when opened it revealed a screen printed starburst motif on the cork top.

Brand strategy – Naming – Packaging – Digital – Promotional design

Patricia Coffee

14 November 2018

Patricia is a standing room only cafe in the financial district of Melbourne with an ethos driven by simplicity and attention to detail. Working closely with interior design studio Foolscap, we developed the direction of the space and approached the brand with reflection to functional elegance. The result is a space and identity that is ingrained in the cultural fabric of Melbourne’s hospitality scene.

Brand identity – Packaging – Collateral – Signage

Ten Minutes by Tractor

13 November 2018

Working closely with the head sommelier the task was to redesign the Ten Minutes by Tractor wine menu. Asides from the extensive wine collection on offer, it also had to serve as a tomb of knowledge categorising the various varieties and regions of wine. Bound in leather and embossed with the Ten Minutes by Tractor logo, it feels important. Inside the content is organised with the use of different paper stocks and break out sections with detailed maps.

Awarded – Best Design Wine List of Australasia 2017 / The World of Fine Wine.

Identity – Collateral – Print production

January Biannual

13 November 2018

A publication showcasing artists from various disciplines who approach their work and lives with passion and integrity. January Biannual was stocked internationally in Colette, Paris and Do You Read Me, Berlin and locally in Readings, Mag Nation and other outlets throughout Australia. It was an exercise in minimal design over three issues, allowing the content to speak for itself.

Art direction – Editorial design – Print production

Pana Chocolate

4 November 2018

A raw, organic, vegan chocolate that has an amazing texture and utilises beautiful high quality ingredients. The purpose of the rebrand was to reposition the product to appeal to a more premium market and wider audience whilst retaining an ‘organic’ look and feel. This encompassed the entire range of 45g bars including new chocolate moulds and foils for each flavour. Gift packs, retail boxes, point of sale and internal collateral were also created.

Identity – Packaging – Illustration – Digital

Petit Tracteur

4 November 2018

Petit Tracteur is Ten Minutes by Tractor’s bistro and bar offering french inspired food matched with a selection of world class wines. Part of the brief was to draw inspiration from an old story about a local man called ‘Simon the Frenchman’. Working with the talented illustrator Adam Nickel, Simon was brought to life and features alongside the wordmark as a part of the identity system. Considering the interiors and cuisine the brand has all the hallmarks of an authentic french bistro with a provincial twist.

Identity – Print – Environmental – Digital

Rodd & Gunn

4 November 2018

An established menswear label steeped in heritage was in need of a refresh. It was vital to see it visually transform into a modern brand that could play on an international scale.  The entrenched logo was off limits however all other touch points were rethought and redesigned, resulting in a brand that had a new voice and consistency across multiple tactile and digital applications.

Identity – Art Direction – Print – Packaging – Digital